Sales & Marketing Operation

SKM in Sales & Marketing Operation

imgcourse-skmsales&marketing
Course ID
FB-018
Level
3
Duration
14 month
Credit Hour
56 Credits

FB-018-3:2012

Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of marketing activities and the firm’s resources.

Sales & Marketing Operation (Level 3) is categorised under Business & Finance sub-sector of the Business Management Sector in National Occupation Skills Standard (NOSS). Innovative International College have designed the Sales & Marketing Operation programme in compliance with Jabatan Pembangunan Kemahiran guidance and industry directory to fit out students with strong skills as well as fundamental knowledge of sales and marketing which include advertising, promotions, public relations, and sales.

Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of marketing activities and the firm’s resources. Marketing is a very important aspect in business since it contributes greatly to the success of the organization. A robust focus is on applied knowledge with a curriculum underlining on practical lesson which include 70% of their studies. 

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Innovative International College programmes are available across several intake dates throughout the year. We encourage students to apply a month before intake starts to ensure a smooth registration, on-boarding and orientation process before classes begins.

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Entry requirements

  • Malaysia Citizen
  • 16 years old and above
  • Can speak and write in Malay and English

Course structure and modules

The programme meets the needs of the industry by incorporating disciplines like management, marketing, communication and soft skills into the curriculum.


1st Year

  • Market & Product Survey
  • Direct & Retail Sales
  • After Sales Service
  • Self Sales Performance Assessment
  • Online Sales
  • Product Marketing

Career opportunities

The skills learned at Faculty of Hospitality are applicable not just in hotel management, but to an entire industry of hospitality and tourism-related businesses.

career in the sales & marketing industry includes opportunities in many different areas such as:


Sales Person


Sales Assistant


Sales & Marketing Officer


Sales & Marketing Operator


Businessman


Marketing Executive


Administrator